New Customer Acquisition - Strategy - Slogan - Packaging Update
Strategy
Being the only brand in the industry to utilize indulgent real dark chocolate, NuGo Nutrition needed a simple way to explain their difference. I had them focus on their customers and what they deserve.
You Deserve Real, You Deserve Nutrition, You Deserve Decadence,
You Deserve This™
The strategy started with a brand update. Website, packaging, photography..etc All consumer touch points.
Second, was new customer acquisition. This included developing a variety pack strategy that created thousands of new customers for NuGo.
530% ROAS
20,000+ New Customers
Results
22% Avg. Customer Return Rate
22% of the of new customers who tried a variety pack, purchased a second product within 12 months.
