Success based on data.

Finding the Right Platform

NuGo Fiber d’Lish was a product acquired by NuGo that was struggling to see any sales online. Multiple Agencies in the past had tried to help NuGo with digital strategies to reach more customers online. Thousands were spent on Facebook and Google but their results never produced a positive ROI. DG reviewed past strategies and worked with NuGo to determine what platform was best for promoting Fiber d’Lish. Amazon was the only choice for Fiber d’Lish. Soon Fiber d’Lish became NuGo’s top-selling product on Amazon.

Strategy

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Amazon Consumers

33 percent of Amazon users are 45 to 64 years old. Fiber d’LIsh is a product for consumers looking for help with regularity. Fiber d’Lish was clearly a product made for Amazon Advertising.
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Monthly Searches

There are over 950,000 searches per month related to fiber and fiber bars on Amazon. Fiber d’Lish had tens of thousands of potential customers waiting on Amazon.

Branded v. Non-Branded

Creating Branded and Non-Branded campaigns were essential in reaching all interested users. Fiber d’Lish needed to show up for search queries including NuGo and more generic searches for “fiber bars”

Amazon Store

Creating A+ pages and an Amazon store highly increases the rate of conversion. These pages were essential to the success of the campaigns.

Results

New v. Returning Customers

New
Returning

770% ROI

$7+ Return On Ad Spend (ROAS) – That’s over $7,000 in sales for every $1,000 in ad spend.

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