Success based on data.
Finding the Right Platform
NuGo Fiber d’Lish was a product acquired by NuGo that was struggling to see any sales online. Multiple Agencies in the past had tried to help NuGo with digital strategies to reach more customers online. Thousands were spent on Facebook and Google but their results never produced a positive ROI. DG reviewed past strategies and worked with NuGo to determine what platform was best for promoting Fiber d’Lish. Amazon was the only choice for Fiber d’Lish. Soon Fiber d’Lish became NuGo’s top-selling product on Amazon.